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Flex Appeal

The Changing Face of '70s Skateboard Culture

By gestalten

Book cover image - Flex Appeal
6+
California in the late 1970s: skateboarding explodes as culture, fueled by rapid innovation and a bold new aesthetic. Flex Appeal captures this golden era through the story of Fibreflex, one of its defining brands. Anchored by Stefan Ytterborn’s collection of boards from 1975–79, and enriched by the photography of Jörgen Brennicke and the creative vision of David Gonzalez, the book reveals how skateboarding reshaped performance, identity, and youth culture—long before it went mainstream.
Not Yet Published
$80.00 RRP
ISBN
9783967042382
Publish date
27 October 2026
Category
Gifts for Him, Music Sport & Trivia
Format
Hardback
Publisher
Gestalten
Page count
208
Dimensions
260 x 210 mm

About the author

Stefan Ytterborn is a visionary entrepreneur and founder of brands like POC and CAKE. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.

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