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By Arash Hashemi
New York Times bestselling author of Shred Happens makes it easy to get 100 grams of protein a day with 100 recipes full of bold flavours and international flair.
Protein is king. It's critical for satiety, strength, and energy – yet most people struggle to eat enough of it. Arash Hashemi is the regular, food-loving guy who lost more than 50 kilos with healthy, easy recipes that soon took off on social media, as did his low-carb, high-protein Kaizen Pasta. Now he’s back with a no-excuses approach to high-protein eating that's practical, deeply flavourful, and designed to meet the macros you need.
Inside shredhappens: High Protein, Big Flavour, you’ll find shareables & snacks, and power bowls that will help you survive the afternoon hanger with his viral Chicken Shawarma Sheet Pan and Mediterranean Meatball Bowls. His soups, salads and sandwiches are hearty faves that won't leave you hungry. You'll crave the mains like Smoky Steak Street Tacos, Supreme Cannellini Skillet, and Spicy Pulled Chicken Tostadas. And satisfy your sweet tooth without the carbs with Matcha Ice Cream and Lava Cake
With a philosophy geared toward approachable meals that anyone can make in 30 minutes or less, these recipes deliver soul-satisfying goodness that sets you up for success.
Arash Hashemi is a New York Times bestselling author and the creator of the shredhappens community, where more than 10 million people follow his practical approach to high-protein eating. After losing over 50 kilos, Arash discovered that healthy eating didn't have to be complicated or restrictive. Today, he shares a simple, sustainable approach that helps people eat more protein, stay satisfied, and enjoy their favourite foods while building healthier habits that last. His recipes combine bold Mediterranean and Middle Eastern flavours with simple, approachable cooking, making healthy eating feel effortless rather than overwhelming. Together with his wife, Madalina, he co-founded Kaizen Food Company with a simple mission: to reimagine pantry staples with more protein, more functional nutrition, and fewer compromises.
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